Tuesday, November 23, 2010

5,365 Reasons to Stay on the Market During the Holidays!

Having your house on the market during the holidays can be inconvenient and a lot of sellers assume that nothing will happen anyway.

Did you know that last year 65 single-family, condominiums, and multi-family homes in Wayland, Sudbury, Maynard, and Stow went under agreement between November 20, 2009 and January 05, 2010? There were 16 in Wayland, 25 in Sudbury, 11 in Maynard, and 13 in Stow! Statewide in Massachusetts, the total was 5,365! Here are some of the reasons why:


Less competition – a lot of people will take their homes off the market, so buyers will have fewer choices; make your home one of the choices.

Serious buyers – while there may be fewer buyers, the ones who are looking tend to be more serious. Everyone likes to look at houses in the Spring; it’s almost like entertainment for some. At this time of year people are busy and the daylight hours are shorter. People who are taking the time to look are serious.

Taxes - Many buyers want to close by year-end for tax purposes and it is still possible; they are ready to move, so you can get it done quickly and move on.

Things to celebrate – people get engaged over the holidays, get bonuses, etc. so they have good reasons to buy.

Job Relocation – this is when a lot of people who are coming to the area to start jobs in the new year come to buy – Massachusetts unemployment is down and companies are hiring again. If they have school children they can make their move during the school vacation get settled for second semester rather than starting in the middle.

Family and friends. People who are thinking about moving back to the area come “home” to visit family and friends and go out to look at houses while they’re here.

Sellers become buyers. If you’re buying another home, you can take advantage of opportunities to purchase from another serious seller, year-end tax breaks etc.

Momentum. Taking your home off the market breaks the marketing momentum. Someone who likes your house online may be waiting until they get their bonus, or job confirmation, holiday gift. If your house disappears from the market, they will buy something else.

Houses do sell over the holidays - 65 in just four towns last year!If your house is priced properly and you keep it on the market, yours may be one of them. Happy Holidays!

Date source: MLSPIN (Multiple Listing Service Property Information Network)

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