Home Selling: What Kind of Showing Was It?

One of the most frequent calls from homeowners to their agents is about the listing’s inactivity due to the lack of showings. The homeowner commonly believes that the home is shown only when a buyer walks through the house with an agent.

Today’s buyers are more sophisticated than in the past due to the abundance of information available to the public on the Internet.  There are seemingly inexhaustible sites with homes for sale, valuation estimates and virtual tours.  There are extensive mapping sites with satellite images, traffic conditions, entertainment, shopping and other points of interest.

There are actually three legitimate types of property showings.  A knowledgeable buyer can view a home for sale online and make a reasonable determination of whether the home will fit their needs. Occasionally, buyers will drive by a home to get a feel for the home and also the neighborhood which might cause them to eliminate any further examination or consideration.

The third type, the physical showing, certainly gives the buyer the opportunity for the closest scrutiny but is generally reserved for properties that have passed the inspections of at least one other type of showing.
Sellers should be aware of the different types of showings and that a sales agent’s job is to help the buyer find the right home. The listing agent’s job is to market the home so that the right buyer finds it either through their own efforts or that of the buyer’s agent.

Communication is crucial to the success of the selling process. Real estate agents need to know what's going on with their listings and let their seller clients know what's going on in order for them to make the right decisions moving forward. If a property is getting lots of activity on line but few or none are resulting in visits to the house it means there is a disconnect between what the buyers expect to see for the price and what the photos and description show compared with other properties.

As a listing agent, I always provide to my clients. For online views I subscribe to updated service on Realtor.com, Trulia, etc. and can share the number of times the listing showed up in a search as well as the number of times someone clicked on the listing for details. For live showings, I personally follow up with each agent and share the feedback with my sellers.
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Like every industry, real estate has changed. Please contact me if you want to talk about how people buy houses in today's world. Visit www.marilynmessenger.com to see houses for sales, view market reports for Concord, Sudbury, Wayland, Maynard, and Stow; request a home valuation, and more.